Since 2013, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humbleness. Founded by dentist Noel Abdayem, following a period of volunteer work in Jamaica, our products are now available in more than 70 000 stores and dental clinics worldwide.

All products have been designed and manufactured under the guidance and supervision of a team of dentists. Evidence-based innovations have been translated into eco-conscious consumer products that are beneficial for everyone to use, all while serving underprivileged people living in remote communities.

Based in Sweden, The Humble Co. is on a mission
to challenge the traditional oral care category by offering sustainable products that don’t compromise on quality.

For healthier people,
on a healthier planet.

The Humble Co. is a Swedish health & wellness company offering reliable and innovative products that are good for you and kind to our planet. They bring lifestyle into the static and traditional oral care and wellness categories. They are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, they strive for healthier people, on a healthier planet.

Each Humble purchase funds oral health projects benefitting children in need. In collaboration with the Humble Smile Foundation, as of today, they have carried out projects in 52 local communities in 37 countries worldwide.

On their journey, they stay true to their values: professional, and simple, while keeping people and environment in mind. Because there is no planet B.